Hologram labels have certain advantages which are not available in ordinary printed labels. These are as follows:
?Hologram labels cannot be copied.
?They cannot be altered.
?They cannot be adapted or manufactured cheaply from scratch.
?Hologram labels are also unique as they are able to provide covert (hidden) identity and overt (visual) identity embedded within the same area of the space printed.
?From a purely branding and impact point of view, hologram labels affixed on any packaged product extends much more shelf-appeal and adds greatly to consumers' perception of quality. |
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